2011 In-Print Ad Rates

Effective / February 2011 Issue      Average Circulation / 50,000-150,000*


Open Rate        
Four-color 1x 3x 6x 10x
Page $5,000 $4,860 $4,720 $4,444
2/3 page   3,850   3,740   3,635   3,422
1/2 page   3,050   2,965   2,880   2,710
1/3 page   1,900   1,850   1,795   1,690
1/6 page   1,100   1,070   1,040      980
         
Black and white 1x 3x 6x 10x
Page $3,750 $3,645 $3,540 $3,333
2/3 page   2,888   2,800   2,725   2,566
1/2 page   2,288   2,225   2,160   2,033
1/3 page   1,425   1,385   1,345   1,267
1/6 page      825      800      780      733

Second Cover - $5,750   Third Cover - $5,500     

Fourth Cover - $6,250

Supplied inserts

Costs available upon request.

 

Commissions, Terms & Agency Discounts

Billing is net 30 days. No cash discount. 15% to recognized advertising agencies. No commission on mechanical services. No cancellations accepted after closing dates.

 

Testing and Geographic Edition Availability

Regional ads can be accommodated. Copy changes, perfect A-B splits, etc. available. Full page only.

 

Closing for all Inserts

1st of second month prior to cover date.

 

Explorer Guide Travel Directory

Call our sales representative at 914-939-5868.

 

*Rates are based on 50,000. Circulation varies from issue to issue based on delivery to fully-paid members at participating museums.

view counter
view counter

Recent Stories

These sun-powered green dynamos are so much more than pond scum.