A Magazine of Nature, Science and Culture

With its 110-year affiliation with the American Museum of Natural History, Natural History is the authoritative voice that our curious readers turn to for informed insights and understanding of natural phenomena.

Our Readers are Leaders

Virtually all of our readers are college educated, affluent men and women, who are extremely active in their personal lives and take very seriously their civic responsibilities. They exert a strong influence on the people around them, on their local communities, and on national policy.


Attended/graduated college 96.9%
Professional/Managerial 74.4%
Median Household Income $109,000
Men/Women 48.5% / 51.5%
Median Age 57.7
Involved, member of board or other leadership
position with community organization
72.1%

For advertisers who need to reach thought leaders, opinion shapers, and customers who respond to innovative ideas, Natural History provides the ideal environment and audience for their marketing message.

To find out more, call 914-939-5868.

Source: 2008 Ipsos Mendelsohn Natural History Subscriber Study.