Automotive


  %Comp Index
Household owns/leases one or more vehicles 92.1% 100
Average # vehicles owned/leased 2.1  
Own 1+ domestic makes (net) 47.7% 74
Own 1+ foreign makes (net) 69.3% 121
Own 1+ hybrid 5.3% 250
Own 1+ premium vehicles 22.6% 120
Plan to buy/lease new vehicle next    
12 months 15.6%  
Type of vehicle plan to buy    
Car 52.5%  
SUV 20.3%  
Mini-van 6.8%  
Pick-up 6.8%  
Hybrid 35.6%  
Likelihood of paying more for extra
safety/environmental features
   
Very likely 42.1%  
Very/somewhat likely 93.0%  

Source: 2008 Ipsos Mendelsohn Natural History Subscriber Study. Indexes based on 2008 Mendelsohn Affluent Survey

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