Automotive

	%Comp	Index
Household owns/leases one or more vehicles	92.1%	100
Average # vehicles owned/leased	2.1
Own 1+ domestic makes (net)	47.7%	74
Own 1+ foreign makes (net)	69.3%	121
Own 1+ hybrid	5.3%	250
Own 1+ premium vehicles	22.6%	120
Plan to buy/lease new vehicle next
12 months	15.6%
Type of vehicle plan to buy
Car	52.5%
SUV	20.3%
Mini-van	6.8%
Pick-up	6.8%
Hybrid	35.6%
Likelihood of paying more for extra safety/environmental features
Very likely	42.1%
Very/somewhat likely	93.0%

Source: 2008 Ipsos Mendelsohn Natural History Subscriber Study. Indexes based on 2008 Mendelsohn Affluent Survey

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