Demographics

  % Comp Index
US Adults
Men 48.5% 100
Women 51.5% 100
Median Age 57.7  
Education    
Attended/graduated college+ 96.9% 177
College graduate+ 84.2% 239
Any post graduate study+ 55.6% 611
Marital Status    
Married 71.2% 130
Employment Status    
Professional/Managerial 74.4% 204
Household Income    
Total Readers    
$100,000+ 54.0% 213
Median Household Income $109,000 174
Museum readers    
$100,000+ 59.7% 236
Median Household Income 196  

Source: 2008 Ipsos Mendelsohn Natural History Subscriber Study. Indexes based on 2008 Mendelsohn Affluent Survey

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