Effective / February 2011 Issue      Average Circulation / 50,000-150,000*

Open Rate
Four-color	1x	3x	6x	10x
Page	$5,000	$4,860	$4,720	$4,444
2/3 page	3,850	3,740	3,635	3,422
1/2 page	3,050	2,965	2,880	2,710
1/3 page	1,900	1,850	1,795	1,690
1/6 page	1,100	1,070	1,040	980
Black and white	1x	3x	6x	10x
Page	$3,750	$3,645	$3,540	$3,333
2/3 page	2,888	2,800	2,725	2,566
1/2 page	2,288	2,225	2,160	2,033
1/3 page	1,425	1,385	1,345	1,267
1/6 page	825	800	780	733

Second Cover - $5,750

Third Cover - $5,500

Fourth Cover - $6,250

Supplied inserts

Costs available upon request.

 

Commissions, Terms & Agency Discounts

Billing is net 30 days. No cash discount. 15% to recognized advertising agencies. No commission on mechanical services. No cancellations accepted after closing dates.

 

Testing and Geographic Edition Availability

Regional ads can be accommodated. Copy changes, perfect A-B splits, etc. available. Full page only.

 

Closing for all Inserts

1st of second month prior to cover date.

 

Explorer Guide Travel Directory

Call our sales representative at 914-939-5868.

 

*Rates are based on 50,000. Circulation varies from issue to issue based on delivery to fully-paid members at participating museums.