Automotive

	%Comp	Index
Household owns/leases one or more vehicles	92.1%	100
Average # vehicles owned/leased	2.1
Own 1+ domestic makes (net)	47.7%	74
Own 1+ foreign makes (net)	69.3%	121
Own 1+ hybrid	5.3%	250
Own 1+ premium vehicles	22.6%	120
Plan to buy/lease new vehicle next
12 months	15.6%
Type of vehicle plan to buy
Car	52.5%
SUV	20.3%
Mini-van	6.8%
Pick-up	6.8%
Hybrid	35.6%
Likelihood of paying more for extra safety/environmental features
Very likely	42.1%
Very/somewhat likely	93.0%

Source: 2008 Ipsos Mendelsohn Natural History Subscriber Study. Indexes based on 2008 Mendelsohn Affluent Survey

Caves are among the predators’ favorite spots.

The brain doesn't much care whether an experience is real.

Humans will never win a sprint against your average quadruped. But our species is well-adapted for the marathon.

Hear author Xiaoming Wang interviewed by Vittorio Maestro, Editor in Chief of Natural History. (MP3, 17 minutes)