Financial

	%Comp	Index
Used one or more financial services
past 12 months (net)	76.5%	120
Financial planner	27.9%	119
Full service broker	29.4%	186
Discount broker	7.7%	213
Online trading	11.9%	122
Other broker service	7.7%	196
Private banker	11.9%	126
Tax Consultant	41.5%	164
Importance of investing in socially responsible companies
Very important	33.3%
Somewhat/very important	81.6%
Average value of investment portfolio	$1,057,000

Source: 2008 Ipsos Mendelsohn Natural History Subscriber Study. Indexes based on 2008 Mendelsohn Affluent Survey

Caves are among the predators’ favorite spots.

The brain doesn't much care whether an experience is real.

Humans will never win a sprint against your average quadruped. But our species is well-adapted for the marathon.

Hear author Xiaoming Wang interviewed by Vittorio Maestro, Editor in Chief of Natural History. (MP3, 17 minutes)